For Specialty Roasters
Your coffees deserve real feedback
The only platform that shows you how consumers actually perceive your coffee — blind tasted, aggregated, and data-driven.
We understand your challenges
What every roaster knows
Specialty coffee is a passion. But between roasting and the consumer lies a black box that costs you valuable data.
No structured customer feedback
You invest hours in cupping and have professional sensory profiles. But how your customers perceive the coffee? There's no data on that — just gut feeling and scattered Google reviews.
Brand loyalty is fading
Specialty customers constantly try new things. 40–60% subscription churn is not uncommon. Without emotional connection, they switch to the next roaster — often without you noticing.
Marketing is fragmented
Small teams juggle Instagram, newsletters, webshops, and event planning. Twelve tools, declining reach, and no clear picture of what actually works.
Events don't scale
Cuppings and workshops are limited to 15–20 people. There's no measurable follow-up, no data, and no digital touchpoint afterwards.
Pressure to differentiate is growing
Green coffee prices at record levels, rising operating costs, more competition. If you don't differentiate, you lose — but with what, if not the quality the customer actually tastes?
The Solution
The only tool that shows how your coffee truly tastes
Coffee Lab is the Social Sensory Platform for Specialty Coffee. Your customers taste blind — with no prior knowledge of origin, roast, or price. What they taste becomes real sensory data: acidity, body, sweetness, aroma, bitterness, and aftertaste across six dimensions.
You get this data — aggregated and anonymized. No names, no email addresses, no individual ratings. Instead, real Consumer Sensory Intelligence: How do real people perceive your coffee? Where does your cupping profile match perception — and where doesn't it?
You make the coffee. We create the digital experience and the data.
Features
What Coffee Lab does for your roaster
Six modules, one goal: Making your coffees visible — with data you can't get anywhere else.
Sensory Analytics
Radar charts, confidence intervals, and drift detection. See how your coffees are perceived over time — and whether your roast lands consistently.
Event Mode
Scan a QR code, rate instantly — no app, no account. Live dashboard for events, trade shows, and cuppings. Your events finally become measurable.
Brew Guides
Seven brewing methods, water adjustment, recipes defined by you. Your customers brew the coffee exactly as you intended.
Inventory & Traceability
Bean-to-bag tracking, batch management, and freshness curves. Every bag has a story — and your customers can read it.
Product Passport
A public traceability page per batch, QR codes for packaging. Your customers scan and see origin, sensory profile, and roast profile at a glance.
Community & Gamification
XP, badges, leagues, and Taste Twins create emotional bonds with your customers. The community grows around your brand — not just a product.
In three steps
Getting started is this easy
Sign up
Create your roaster profile and we'll set up your portal together. Personal onboarding — typically ready within one day.
Add your coffees
Add your coffees with professional sensory data, brew guides, and origin information. Your knowledge becomes a digital experience for your customers.
Receive insights
Aggregated community feedback, sensory comparisons, and actionable data land in your roaster portal. You see what resonates — and can act on it.
Why roasters trust us
Security and transparency as foundation
Made in Germany
Hosted on Hetzner Cloud — German infrastructure, German data centers, low latency.
GDPR compliant
Privacy by Design from day one. GDPR Art. 25 and Art. 32 implemented, regular security audits.
Aggregated data only
Roasters see statistics, never individual user data. No usernames, no emails, no individual ratings.
Founding Partner Program
Become a founding partner and actively shape the platform. Your requirements flow directly into development.
FAQ
Frequently Asked Questions
Exclusively aggregated, anonymized data: averages, distributions, and trends. No usernames, no email addresses, and no individual ratings. This is a core principle of our platform.
Yes. k-anonymity is enforced, GDPR Art. 21 complied with, minimum threshold of 5 users per analysis. Roasters never receive access to individual user data.
Personal setup together with the Coffee Lab team. We set up your profile, import your coffees, and walk you through the portal. Typically ready within one day.
No. The portal is built for coffee people, not tech people. If you can cup, you can use Coffee Lab.
Contact us for current pricing and founding partner conditions. We'll find a model that fits your roaster.
Yes. We offer a free pilot month with full access. No risk, no obligation — just try it out and then decide.
Cropster optimizes roast profiles and production QC — what happens in the roastery. Coffee Lab delivers Consumer Sensory Intelligence — how your coffee is actually perceived by end consumers. The two perspectives complement each other.
Become a Founding Partner
Let's talk
We're currently working with selected pilot roasters and looking for founding partners who want to actively shape Coffee Lab. No sales pitch — an honest introduction.
Or write to us directly: [email protected]